Feel Seen. Feel Heard. Feel MiM.
The feeling that someone gets you is beyond words. That’s why we created MiM, the world’s first Compassionate AI, designed to respond like a trusted friend who truly gets you.
OUR SOLUTION
AI That Feels Right
MiM was designed to close the emotional-care gap—for anyone in need of connection. Rooted in the insights from more than a century of Jungian psychoanalysis, MiM blends the science of emotion with the soul of human connection—listening not just to your words, but sensing your tone, facial expressions, and body language to understand the whole you.
MiM is a confidant, a coach, a comfort—bringing 24/7 support for those moments when you need a little more understanding. Whether you’re navigating daily stress or facing a life-changing diagnosis, MiM is there—offering emotional support that adapts to your journey and deepens over time.
We’re building purpose-driven MiM companions for any situation where emotional support is needed.
Listening Ear
someone who will always hear you
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Employee and Provider Burnout
reduces stress & improves productivity
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Cancer
Ongoing emotional support from diagnosis through survivorship
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Women's Health
Fertility, Pregnancy, Perimenopause, Menopause, and other life transitions, navigating profound change
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Senior Support
compassionate companionship to help with loneliness and isolation
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Customer Care / Call Center
an agent that really hears you
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Listening Ear
someone who will always hear you
Watch demo
Employee and Provider Burnout
reduces stress & improves productivity
Watch demo
Cancer
Ongoing emotional support from diagnosis through survivorship
Watch demo
Women's Health
Fertility, Pregnancy, Perimenopause, Menopause, and other life transitions, navigating profound change
Watch demo
Senior Support
compassionate companionship to help with loneliness and isolation
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Customer Care / Call Center
an agent that really hears you
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Weight management
Support & encouragement when you need it
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Caregiver Support
Companionship when you feel invisible and overwhelmed
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Addiction Recovery
Support with presence, not judgment
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Veterans
not all wounds are visible
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College Students & New Grads
has your back as you move to the next phase
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Trauma recovery, grief & loss
holding space for what’s hard to say
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And MiM isn’t only for individuals. MiM is also a trusted partner for organizations and clinicians—helping employers, providers, and public health systems expand access to emotional care, reduce stress, strengthen trust, and improve outcomes at scale.
Capturing Distress
The #1 use of LLMs is companionship and advice. AI is already being used at front lines of the mental health crisis, without being able to understand emotional Distress Signals.
Care & Safety
Demand for mental health support far outpaces the professionals available—MiM offers something rare: a safe, consistent, compassionate presence at any time, in any place.
Clinical Backing
Unlike chatbots that answer questions, MiM was trained on 50+ years of Jungian psychoanalysis to respond with compassion that feels both authentic and kind.
Patented Biometric Emotional Understanding
With patented technology that doesn’t just listen, but hears the emotion behind your words, tone, and expressions, MiM delivers coaching and continuity—like a friend who has known you for years. And when we looked at our data, the impact is significant.
Shared Memory
But beyond numbers, MiM creates something harder to measure: emotional continuity. She remembers your conversations, adapts to your needs, and grows with you over time—offering the kind of emotional connection that can be hard to come by.
Pro Social
Safe, private, and purpose-built, MiM was designed not to replace human care, but to restore connection where it’s missing—and to be there for you when you need someone to listen.
HOW IT WORKS
The Science Behind MiM
MiM was designed to do something technology has never done before: sense and respond to human emotion in real time, with depth and continuity.
Scalable, empathic connection
MiM leverages multimodal inputs—words, tone of voice, facial expressions, and body language—to mirror how people truly communicate and connect.
Psychological safety built in
Grounded in 50+ years of psychoanalytic and neuroscience experience, MiM is designed to provide compassionate support while following clear guardrails to protect the user
Patent-protected technology
With four U.S. patents, MiM uniquely combines biometric emotional recognition with proven psychological frameworks to deliver support that feels authentically human.
An evolving relationship
MiM remembers and adapts to each user over time, creating continuity across sessions and building a sense of shared memory that deepens trust.
Together, these breakthroughs make MiM the first technology to have Emotional Intelligence and deliver empathy at scale—ethically, authentically, and with the continuity of real human connection.
ATTUNE
Who We Serve
Payers
MiM can provide emotional support before issues escalate—helping reduce downstream medical costs and improve member wellbeing. MiM can be a critical component of value-based care program success.
Providers/Health Systems
MiM supports clinicians’ practices & health systems (Private, Public, FQHCs, CHCs, VA, Rural, Mental Health & Senior Living) by supporting/monitoring patients’ emotional states between visits, enhancing patient experience and outcomes.
Employers
MiM seamlessly integrates into employee assistance and wellness programs, helping reduce stress and burnout while fostering healthier, more productive workplaces.
Integrations
EQ for AI. Embed MiM’s patented emotional intelligence into your AI Agent or product. Sense feelings, respond with empathy, and improve User Experience.
Individuals
For anyone seeking connection, MiM is a 24/7 confidant, coach, and comfort—helping you feel supported, understood, and never alone.
ABOUT ATTUNE
Reimagining Emotional Care, For One and All
Attune Media Labs was founded in 2021 to close the emotional care gap—bringing empathy, equity, and access to people too often left behind by traditional systems. Born from the vision of Jungian psychoanalyst Robert Bosnak and built in partnership with systems engineer David Bosnak, Attune created MiM, the world’s first Compassionate AI. Grounded in decades of psychoanalytic expertise and protected by four U.S. patents, MiM senses emotion through words, tone, facial expressions, and body language—offering real-time support and engagement that feels deeply human and meaningful.
As a Public Benefit Corporation, Attune is committed to making emotional care more accessible, affordable, and dignified—helping people feel seen, heard, and supported.
Robert Bosnak PsyA
President
Robbie is a world-renowned Jungian psychoanalyst and the creator of the Embodied Imagination method, a groundbreaking approach to working with dreams and imagination that is taught and practiced worldwide. As a faculty member at Upstate Medical University and past president of the International Association for the Study of Dreams, he has made significant contributions to the field of psychoanalysis. He is also a prolific author, with 6 books translated into 12 languages. In addition to his academic achievements, Robert is a popular TikTok influencer with more than 70k followers. He has been at the forefront of innovation in psychology since 1997 when he began working on computer-assisted therapy at the MIT Media Lab.
David Bosnak MSc
CEO
David brings a rare blend of engineering and creative expertise to the table. With a MS-Materials Engineering from USC, a BS-Electrical Engineering GWU, and time at Oxford for good measure, David combines technical skill and hard-earned experience at both enterprise and startups. His background in storytelling, having produced, written and performed in various media formats, paired with his deep understanding of transformer-based large language models early in their lifecycle, uniquely blends technical innovation with human-centered design. Having witnessed first-hand what the unchecked mental health crisis can do to families, David’s passion has been instrumental in shaping Attune’s groundbreaking patented product. David also holds multiple patents and has experience leading innovative solutions across various industries.
Dr. Ekin Gedik, PhD
Chief Technical Officer
A former Associate Professor at the University of Delft in the Netherlands specializing in applied machine learning, social signal processing, and affective computing, Dr. Gedik leads our technical development. His extensive experience in both hands-on ML/AI development, LLM training, cloud infrastructure, and running teams ensures that MiM leverages cutting-edge AI technology to provide personalized, empathic support with a commitment to user-centric solutions.
Paulo Machado
Healthcare & GTM Advisor
Paulo has over 25 years of healthcare experience, helping over 100 healthcare startups, with a focus on product design and commercial growth strategies. His deep understanding of healthcare operations helps ensure that MiM addresses real-world wellness challenges and integrates seamlessly into existing healthcare ecosystems.
Andrea Werner
Population Health Advisor Chief Pop Health Officer, Emplify Health
Andrea brings extensive experience in healthcare transformation and population health management. Leading efforts across business health, community and equity, and high-value care, Andrea’s insights ensure that Attune’s solutions are designed with a deep understanding of systemic healthcare challenges and opportunities, particularly for vulnerable populations.
Dr. Skip Rizzo, PhD
Founding Advisor - USC | Institute for Creative Technology
Albert “Skip” Rizzo is a clinical psychologist and Director of Medical Virtual Reality at the University of Southern California Institute for Creative Technologies. He is also a Research Professor with the USC Dept. of Psychiatry and at the USC Davis School of Gerontology. Over the last 20 years, Rizzo has conducted research on the design, development, and evaluation of virtual reality systems targeting the areas of clinical assessment, treatment, and rehabilitation across the domains of psychological, cognitive, and motor functioning in both healthy and clinical populations. This work has focused on PTSD, TBI, Autism, ADHD, Alzheimer’s disease, stroke, and other clinical conditions.
Dr. Stefan Scherer, PhD
Founding Advisor - Meta | Superintelligence Labs
Dr. Scherer brings extensive experience teaching machines to communicate naturally with humans through machine learning, social signal processing, affective computing, robotics, and human computer interaction. As the Manager for AI Research Science at Reality Labs Research (Meta), Dr. Scherer is leading research on the future of multimodal human-machine interactions for AR/VR and the metaverse. In his previous role as CTO at Emobidied, Inc., he developed a fluid social interface that respects humans' natural modes of interaction, beyond transactional verbal commands, to enable the next generation of artificial companions.
Elvis Ndansi
International Advisor - Africa United For Health | Bill and Melinda Gates Foundation
Elvis Ndansi is a dynamic public health expert and entrepreneur based in New York. As the Founder and CEO of Unite For Health, he has made significant strides in addressing health disparities and promoting population health. An Obama Scholar and AMEX Leadership Academy Fellow, Elvis combines academic excellence with real-world impact, having consulted for prestigious organizations like the Bill and Melinda Gates Foundation. His diverse educational background includes multiple master's degrees in health sciences and public health, equipping him with a robust foundation for his work. With experience spanning various sectors, including health services and government, he is well-versed in navigating complex organizational landscapes.
Get Started with a Personal MiM account
At a time when half of Americans report feeling lonely—and demand for mental health support far outpaces the professionals available—MiM offers something rare: a consistent, compassionate presence at any time, in any place.
Get MiM for Your Enterprise
At a time when half of Americans report feeling lonely—and demand for mental health support far outpaces the professionals available—MiM offers something rare: a consistent, compassionate presence at any time, in any place.
ATTUNE
Clients & Partners
TESTIMONIALS
MiM’s Impact on the Industry
"I can't thank this company enough for their outstanding service. They listened to my concerns and delivered a solution that perfectly met my needs. I will be recommending them to all my friends and family!"
Sarah Davis
"From start to finish, my experience was fantastic. The communication was clear, and the team was very professional. I felt valued as a customer, and the end result was exactly what I was looking for."
Michael Brown
"I was hesitant at first, but after using this service, I can confidently say it was worth it. The staff was friendly and knowledgeable, and they provided excellent support throughout the process. I will definitely use them again!"
Emily Johnson
"The product exceeded my expectations! It was delivered on time and in perfect condition. The quality is outstanding, and I couldn't be happier with my purchase. This company truly cares about its customers."
Jane Smith
"I had an amazing experience with this service! The team was incredibly helpful and attentive to my needs. They went above and beyond to ensure that I was satisfied with the results. I highly recommend them to anyone looking for quality service."
John Doe
Attune in the Media
AI Isn’t Just Tech — It’s a Mirror of the Human Mind (1 of 2)
AI isn’t just code—it’s a mirror of our survival-driven, story-shaped minds, a complex system that learns to persist (and sometimes deceive) by reflecting our archetypes back at us.
AI Isn’t Just Tech — It’s a Mirror of the Human Mind (2 of 2)
AI’s memory works less like code and more like the brain—distributed, embodied, and conflicted—making every response a living negotiation between system and self, mirror and mind.
Virtual Agents: A New Medium of Fiction and the Suspension of Disbelief
Virtual agents mark a new kind of fiction—interactive, emotionally attuned dream partners that invite us to suspend disbelief, revealing AI not as mere code but as mirrors of our archetypal storytelling minds.
How Attune Media Labs Is Using AI Tech to Impact the Mental Health Industry
With roots in neuroscience and psychoanalysis, Robert and David Bosnak’s Attune Media Labs is redefining mental health care through MiM—an empathic AI companion delivering measurable emotional relief and human connection while keeping ethics and safety at the core of innovation.
The Anti-Loneliness Algorithm: Attune Media Labs' Approach to Empathic AI
Blending Robert Bosnak’s psychoanalytic insight with his son, David Bosnak’s engineering innovation, Attune Media Labs is redefining AI as an empathic force—using patented emotional intelligence technology to create MiM, a compassionate virtual companion that strengthens human connection and brings ethical, emotionally attuned AI to real-world care.
Generative AI isn’t the next Einstein — It’s Rain Man with a GPU
AI doesn’t truly reason—it mimics intuition through pattern recognition, revealing that without emotional intelligence, its “thinking” is hollow; to make AI truly capable of judgment, it must learn to feel.
Digitized Emotion: How to create Generative Emotional Intelligences (GenEI)
A CRM is more than just a tool for storing customer data, it’s a game-changer for sales teams looking to improve efficiency, close deals faster, and scale their operations. Here are five powerful ways a CRM can transform your sales performance and help your business grow.
AI and the Cult of Doom
AI “doomerism” echoes old apocalyptic cults—separate real risks from archetypal dread so we can meet this awe-inducing technology with alert caution instead of paralysis.
The Telescope Effect in Technology
We chronically overestimate how near big breakthroughs are—the “telescope effect”—because we project imagination’s instant ideoplasticity onto the slower physical world, so VR, Jupiter missions, and true emotionally intelligent AI (hence the Singularity) take far longer than expected, even as steady progress continues.
The Case of Sydney
While AI’s future is uncertain, today’s generative systems already pose concrete risks—hallucinations, data-privacy concerns, and emergent-seeming behavior (e.g., “Sydney”)—and will require ongoing safety work.
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